Bus Stop Ads, Sifr for Clear Channel II
Here is ad #2 :
This time its for sifr’s main line. More tailored and defined. This time, we had more budget constraints and decided to stay safe and stick with a 2d print. We wanted to show that behind every garment, there is a whole story. Designing, fabrics, down to the details such as buttons and production. Its not all glitz and glamour, but hard work. The artwork is based on the juxtaposition between the mess behind the scenes (left side) and the clean, refined finished garment (right side). Wanted to keep it even more clean and minimal but i guess it still has to serve its purpose of showing information. Subtle copy is added to achieve that. The ad is now live in the heart of the city. Do look out for it.
I’ve submitted another artwork for Clear Channel. This time its for the KIN boutique. Waiting on the colour proofs as we speak, will post up images when they go live.
